Why is Attrition so High in Direct Selling? Michel Bayan, Co-Founder and CEO of DirecTech Labs Many recognize that attrition (or churn) is the Achilles heel of direct selling. The relentless current every company fights and so many companies finally succumb to. Despite this few stop to consider the reasons why it happens. —– —– Have you ever…

Digging Deep: The Behavior Science of Direct Selling Michel Bayan, Co-Founder and CEO of DirecTech Labs Direct selling is poised to play a major role in the future of how we work. But like every other industry, we must evolve. Here we talk about how we might do that and the study we’re conducting to discover it…

DSA’s 3 Segments are just the tip of the iceberg Michel Bayan, Co-Founder and CEO of DirecTech Labs Segmentation seems obvious! With today’s Tech-savvy customers, it isn’t enough to think you know your reps only because they visit your website or show up to your recruiting events. A good understanding of individual choices requires evaluations…

What’s the real cost of distributor and customer churn in direct selling? Michel Bayan,  Co-Founder & CEO of DirecTech Labs.     Direct selling companies know that distributor churn corrodes their business, but many have little insight into the true cost of churn. CEO of DirecTech Labs, Michel Bayan, discusses what he calls a “reverse…

What’s the Secret to the Next-Big-Thing? Anticipation. Every organization, no matter what they do or whom they serve, is constantly watching for ways to increase the value of what they offer. Anticipation and being anticipatory is a very powerful strategy with which you can boost your overall value. That comes from understanding your customers’ present and…

The DSEF and Big Data At the Direct Selling Association’s 2016 Annual Meeting, a panel of leading experts on the Big Data Revolution shared their insights with more than 1000 of Direct Selling industry executives. What is Big Data: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human…

These days, “talking about our relationship” means more than it used to. Now, it spells game-changing opportunity. For many, an organization’s relationship with its customers used to be largely limited to the point of sale. After that, contact was a good deal more incidental—maybe a bit of anecdotal feedback or a response to a satisfaction…

By: Daniel Burrus It’s quite possibly the most modern rap sheet around. And it’s growing larger every day. From hackers looking to steal millions of credit card details to foreign powers allegedly hoping to snag tens of millions of credit card and/or Social Security numbers, cybercrime is fast becoming an out-and-out epidemic. An epidemic means…

What if the recent FTC action against Herbalife is a good thing, specifically as it relates to the separation of customers and distributors?  Perhaps hidden in this settlement is a clue to a more efficient, profitable business with more mainstream acceptance and appeal.  A business that no longer attracts the scrutinizing eyes of short sellers and regulators. Direct…