A View of the Need for Self Regulation as a Symptom of Something Deeper Michel Bayan, Co-Founder and CEO of DirecTech Labs So much energy is being put into self-regulation. Its needed to prevent bad actors, yes. Symptomatic medicine is effective, but wouldn’t most people agree that getting to the roots of an issue…
Has The Direct Selling Industry Become Complacent About Attrition Michel Bayan, Co-Founder and CEO of DirecTech Labs Call it “Pop and Drop”. Call it “the cost of doing business.” Call it whatever you like. We’re talking about attrition in the direct selling industry. And we call it a huge problem. It stems from a mentality…
Using Data to Drive Behaviors: Good or Bad? Michel Bayan, Co-Founder & CEO of DirecTech Labs. Lately, there’s a big story going on about how a political consulting company misused Facebook users data to influence people’s behaviors and outcomes. Now, in this case, we would say that this is bad and most people…
Training that Leads to Sales Growth George Elfond, Rallyware Sales success isn’t magic. It’s the direct result of an organized and well-balanced system comprised of the right people with the right focus who are fully engaged in their work. Studies have shown that salespeople are most engaged when they are conducting core activities, such as talking…
Executive Perspectives: Leveraging Data Michel Bayan, Co-Founder and CEO of DirecTech Labs Welcome to the second installment of the executive perspectives series. This is the second in a series where we take an individual topic and cut together a lot of my interviews with executives across the direct selling industry. When we were talking about that specific topic kind…
Why is Attrition so High in Direct Selling? Michel Bayan, Co-Founder and CEO of DirecTech Labs Many recognize that attrition (or churn) is the Achilles heel of direct selling. The relentless current every company fights and so many companies finally succumb to. Despite this few stop to consider the reasons why it happens. —– —– Have you ever…
Executive Perspectives: Technological Unemployment Michel Bayan, Co-Founder and CEO of DirecTech Labs This is the first in a series of podcasts where we’re aggregating multiple conversations with different world class direct selling executives around a single topic and this one is about technological unemployment, an idea that AI and automation and robotics are beginning to take away more jobs…
Clues from the World Economic Forum on the Destiny of Direct Selling Michel Bayan, Co-Founder and CEO of DirecTech Labs One central theme at Davos this year is equal opportunity for women. Another is the concept of raising the bar in terms of what it means to be an ethical business that does good by its customers, communities, workers…
Digging Deep: The Behavior Science of Direct Selling Michel Bayan, Co-Founder and CEO of DirecTech Labs Direct selling is poised to play a major role in the future of how we work. But like every other industry, we must evolve. Here we talk about how we might do that and the study we’re conducting to discover it…
DSA’s 3 Segments are just the tip of the iceberg Michel Bayan, Co-Founder and CEO of DirecTech Labs Segmentation seems obvious! With today’s Tech-savvy customers, it isn’t enough to think you know your reps only because they visit your website or show up to your recruiting events. A good understanding of individual choices requires evaluations…
The New Kids on the Direct Selling Block (Part 2) Garrett Hughes, Content & Community Manager, Hyperwallet In my last article, I explored the generational makeup of the direct selling industry and highlighted the value that young people present to companies. If you’re still with me, I’ll assume that you want to attract these entrepreneurial, freedom-seeking Millennials…
The New Kids on the Direct Selling Block Garrett Hughes, Content & Community Manager, Hyperwallet Is direct selling only for old people? Maybe ‘old people’ is an overstatement, but you know what I mean. It’s a label that we see a lot in this industry: direct selling is reserved for middle-aged people hoping to…
Key Takeaways from DSA Fall Conference 2017 Michel Bayan, DirecTech Labs and Brett Duncan, Strategic Choice Partners This year’s DSA Fall Conference combined regulatory marketing, communications and technology driven content. It was an immersive program of inspired speakers, thought-provoking sessions and provocative questions with global peers plus a keynote from the new FTC chairwoman. Michel Bayan and…
What’s the real cost of distributor and customer churn in direct selling? Michel Bayan, Co-Founder & CEO of DirecTech Labs. Direct selling companies know that distributor churn corrodes their business, but many have little insight into the true cost of churn. CEO of DirecTech Labs, Michel Bayan, discusses what he calls a “reverse…
Visionary business leader and President and CEO of Princess House, Connie Tang joins The SourceDS podcast to discuss her leadership style and diversity as a crucial dimension for productivity, innovation and growth opportunities. Under her direction, Princess House underwent a brand refresh focused on the understanding that diversity and inclusion are not a “nice to have”, they…
Michel Bayan, Co-Founder & CEO of DirecTech Labs. Recapping a central theme of this year’s WFDSA World Congress. Different experiences for different segments of people that interact with our companies.
Innovation is the lynchpin to success in an era dominated by exponential growth and transformational change. You know that. For some reason, many of your employees seem to know it even better. This raises the question: Is it an issue if your employees are more innovative than you are? And, what happens if there is…
BY DANIEL BURRUS An organization’s culture is one of its most singular aspects. It’s one of a handful of characteristics that simply can’t be replicated. That poses a specific challenge. If your organization is acquiring or merging with another company, can your culture keep its most important attributes? Yes, but it pays to do your homework in…
Brett Duncan, Co-founder and Managing Principal of Strategic Choice Partners. How can we automate as many components of our marketing as possible? And do it in a way that is effective. Here is why Marketing Automation is so important for any industry especially direct selling Watch the video
In speaking to audiences, I often point out my surprise at how little time we spend in business really thinking about the future. It’s easy to do when there are numerous tasks at hand. But, since it’s where we’re all going to be spending the rest of our lives, you would think that we’d devote…