What’s the real cost of distributor and customer churn in direct selling?

Michel Bayan,  Co-Founder & CEO of DirecTech Labs.


Direct selling companies know that distributor churn corrodes their business, but many have little insight into the true cost of churn.

CEO of DirecTech Labs, Michel Bayan, discusses what he calls a “reverse network effect,” the real aftermath of churn and the true value of retention.

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