The DSEF and Big Data
At the Direct Selling Association’s 2016 Annual Meeting, a panel of leading experts on the Big Data Revolution shared their insights with more than 1000 of Direct Selling industry executives.
What is Big Data:Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
4 Things Big Data can do for you:
- Provide access to complete history of transactional and operational data at the level of the individual.
- Provide access to growing wealth of unstructured data.
- Right-time analysis. The ability to analyze and catch your customer in the act of doing something.
- Find thing in the data that are unusual.